Inspired by occultist Alistair Crowley, who is said to have smoked pure Perique soaked in rum as a “meditative aid,” The Beast is a staggering (maybe literally) 51% Perique blend. For the 2025 release, they are using Perique from their proprietary farm in St. James Parish and soaking it in rum for 7 days. They made 7,777 tins.

It will release at 6:00 PM EST and will be available at most of the major online retailers, like smokingpipes.com, watchcitycigar.com and thecountrysquireonline.com.